Marketing
The stories personalizing the marketing side of private practice.
How to Create an Authentic Therapy Brand for Your Practice
Anyone in private practice has probably heard the advice that finding your niche is an essential part of building a … Continued
How to Grow Your Private Practice Using Neighboring Audiences
As a clinician in private practice, you may not have considered getting in front of audiences and niches as a … Continued
How to Develop a Brand Identity That Attracts Clients to Your Practice
When I was a new therapist early in my clinical career, I was first exposed to the concept of branding … Continued
3 Tips to Make Online Networking Work for You
Online networking. Long considered the domain of introverts and business owners who couldn’t find a sitter, online networking has since … Continued
The 3 C’s of Business Collaboration
The phrase “collaboration over competition” has been rising in popularity in a lot of professional settings. It’s a phrase that … Continued
3 Ways to Build a Social Media Presence as an OT
The rise in popularity of social media over the past decade has impacted several facets of our society including entertainment, … Continued
3 Private Practice Marketing Strategies You’re Already Using
Chances are, your professional education and training didn’t emphasize (or even include) the skills it takes to run a business. … Continued
Tips to Prepare for a Podcast Interview
So, you landed an invitation to appear on a podcast—congratulations! This is an exciting accomplishment. It’s also where most guests … Continued
6 Steps to Convert a First Call into a First Session
One of the most challenging parts of private practice is connecting with potential clients during that initial phone call. Whether … Continued
Private Practice Website and EHR Integration
If you have a private practice website or listing page on a mental health directory, it’s important to consider an … Continued